What’s Your Story?
Storytelling to Move Markets, Audiences, People, and Brands
by Ryan Mathews, Watts Wacker
What’s Your Story? • CLICK HERE
- Publisher: FT Press
- Genres: business
- Release date: October 22, 2007
- ISBN: 9780132277426 (0132277425)
- Language: english
- Format: hardcover, 222 pages
- Author: Ryan Mathews, Watts Wacker
About The Book
Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.
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