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filexlib. Cwalina, Wojciech, and Andrzej Falkowski. 2015. “Political Branding: Political Candidates Positioning Based on. Interobject Associative Affinity Index.” Journal
(Cwalina et al., 2015, p. 50; Manin, 1997, p. Political marketing. Campaign advisor/ pl/upload/files/pdf/rap_otw_eu/Polish%20views.
writing of this dissertation. on political marketing (Plasser 2000; Bowler and Farrell 1992; Holmes, Leslie T. and Wojciech Roszkowski eds. (1997). By: WOJCIECH CWALINA & ANDRZEJ FALKOWSKI; In:The SAGE Handbook of Political In political communication, it forces one to adopt a marketing orientation
This theory states that political parties, in a rational effort to maximize votes and win elections, will generally attempt to match candidate
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This study attempts to fill this gap through quantitative and qualitative content analysis of the 2005 Polish parliamentary and presidential campaign ads.
U.S. Journal of Political Marketing, 3(2), 7–30. Cwalina, W., Falkowski, A., Roznowski, B. (1999). Television spots in Polish presidential elec-.
The present paper is the first attempt to analyze archetypes of political parties. Using mixed methodology and marketing tools and techniques,

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